I architect responsive, high-performance digital ecosystems that engage users on every device. Leveraging modern frameworks and scalable design systems, I build experiences that feel seamless, real, and built for the future.
Simple on the surface. Considered in every layer beneath.
Every interaction arrives softly, then gets out of the way.
2.5 years inside Australia's largest franchise network. Built a custom WordPress block theme from scratch with 20+ fully configurable Gutenberg blocks — serving 50+ franchise divisions and millions of Australians.
Skills earned
2021 – 2024
Skills earned
Role
Lead WordPress Developer — custom block theme, plugin architecture, UI/UX design, multi-site management
Overview
A 2.5-year engagement as the primary developer for Australia's largest and most recognised franchise network. The centrepiece was a custom WordPress block theme built entirely from scratch, featuring over 20 bespoke Gutenberg blocks — each with extensive design options for colour, spacing, typography, and layout — giving the internal team full creative control without touching code. The project ran across multiple service division sites, campaign microsites, and franchise opportunity pages, all maintained inside a structured Jira workflow and Dockerised dev environment. Figma was used for every design iteration; Photoshop for asset production. React JS powered the interactive block components; PHP and MySQL underpinned the server-side logic and data layer.
A mixed toolkit for brands that need more than a nice screen: structure, motion, performance, search, and a final experience that still feels human.
Responsive products with clean structure, sharp states, and a native-feeling rhythm.
Motion, layout, and interaction systems that give a brand a memorable digital presence.
Technical foundations for visibility, clarity, and conversion without losing atmosphere.
Practical back-end and CMS work that keeps the experience maintainable after launch.